Price comparison
$39 a month vs average and upper costs
What it costs to buy the same things separately, using published prices. Your first year with Higgins is $468.
$468Higgins first year ($39 x 12)
$12,500average market cost, first year
$113,400upper market cost, first year
96% lessthan the average (and 99.6% less than the upper cost)
| What you get | Average cost | Upper cost | Higgins |
|---|---|---|---|
| Professional website buildOne-time build of a professional small business site | $2,000 one time$2,000 first year | $15,000 one time$15,000 first year | Included |
| Search engine optimizationOngoing SEO service (monthly), 12 months | $500 per month$6,000 first year | $5,000 per month$60,000 first year | Included |
| Own URL, hosting and upkeepDomain, hosting, security and maintenance, 12 months | $50 per month$600 first year | $500 per month$6,000 first year | Included |
| Blogs every quarter4 outsourced blog posts a year | $100 per post$400 first year | $600 per post$2,400 first year | Included |
| Intake pages (clients, funders, volunteers, staff)4 custom landing pages with forms | $500 per page$2,000 first year | $5,000 per page$20,000 first year | Included |
| One sample outreach campaignOne month of managed outreach from an agency | $1,500 one month$1,500 first year | $10,000 one month$10,000 first year | Included |
| MasterClass on AI in Sales and FundingA live two-day AI sales masterclass is listed at £1,690 plus VAT. | Not counted in the totals | Included | |
| Add-on BOTAI website chatbots are listed from about $19 to $500+ per month. | Not counted in the totals | Optional add-on | |
| Total, first year | $12,500 | $113,400 | $468$39 x 12 months |
How we compared: Average uses the low end of each published typical range, so the comparison is not inflated. Upper uses the top of the published range. Blogs assume 4 posts a year (one per quarter). The MasterClass and the BOT add-on are shown for reference and are not in the totals, so the real saving is larger. Prices vary by provider and your own quotes may differ. Regular Higgins price is $97.50 a month ($1,170 a year); $39 a month is 60% off.
Sources
- Professional website build: Levitate: typical $2,000 to $8,000, advanced $15,000+
- Search engine optimization: SEO.com: $500 to $5,000 per month
- Own URL, hosting and upkeep: UENI citing GoDaddy: $50 to $500 per month
- Blogs every quarter: Stellar Content: $100 to $300 per post. The HOTH: $600 for 5,000 words
- Intake pages (clients, funders, volunteers, staff): Landerlab: freelancer $500 to $1,500, agency $1,000 to $5,000+
- One sample outreach campaign: Danish Lead Co.: budget agency $1,500 a month, premium $5,000 to $10,000+
- MasterClass on AI in Sales and Funding (reference only): Flane: AI Sales Expert masterclass
- Add-on BOT (reference only): SiteGPT chatbot pricing comparison